The Missing Ingredient in a Great Trade Show Video

So your company is going to be exhibiting at a few trade shows this year – which is great because that means tons of free drinks.  What it also means is that there’s a lot of preparation that needs to be done – and one promotional item that is key to your company’s success on the show floor is a great promotional video.

So you and your team put tons of thought in to creating the best possible video – snazzy graphics, kicking euro-house soundtrack, and even a sweet CGI explosion or two.  But how much thought do you put in to the voice over for your project?  Did you consider how the sound of your voice over talent will relate to your audience?

One more thing that should be considered – you can actually save a ton of money by finding your own voice over talent.  Simply provide your own audio file to the team that’s producing your project – and skip paying the inflated commissions and fees that come along with production companies and agencies.